Writing · Working · Building
Marketing leader for WordPress and SaaS.
I'm Casey Burridge, Head of Marketing at GravityKit. I work at the overlap of marketing, WordPress, and AI-first ops.
I bring a practical, data-driven approach to marketing across WordPress and SaaS. My background includes technical consulting in adtech and other open-source ecosystems, and I hold a Master's in Information Systems Management from the University of Salford. I apply systems thinking to marketing problems (feedback loops, leverage points, second-order effects) and build growth engines that behave more like software: instrumented, testable, reproducible.
podcast Rock climbing, life abroad, and building a marketing career remotely
Seriously, BUD? · Sep 2026
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podcast Community, uncertainty, and adaptation in the age of AI
WP Builds podcast · Aug 2026
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podcast Building WordPress apps with natural language
Breakdown podcast · Jul 2026
Listen →- Oct 20266 min read
If AI could copy your business in 90 days, what would you still have?
Pieter Levels made the nomads.com community free and started selling the data its members create. WordPress is going through its own version of that shift. When AI can copy anything, value shifts to what it can't, and the companies that win are the ones that reinvent fastest.
- Oct 202611 min read
Mentions aren't enough for GEO: how I track whether AI tells buyers the truth
Most GEO tracking measures whether AI mentions you. I built a tool with Claude Code that checks whether ChatGPT, Gemini and a support chatbot give buyers the right answers, for $1.20 a run.
- Oct 202610 min read
Letting Claude loose on Spacefast: a first look at Automattic's AI publishing platform
I gave Claude Code the keys to Spacefast, Automattic's new publishing platform for AI agents. In about 15 minutes it turned a two-month-old data study into a live tracker.
Head of Marketing
Rebuilding marketing operations as AI-first workflows
Restructured GravityKit's marketing operations around AI-first principles, building Claude-powered agents, MCP integrations, and 30+ reusable skills that cut core task implementation time by over 90%.
Head of Marketing
Scaling organic growth for GravityKit
Built a scalable content engine from zero — keyword strategy, publishing pipeline, structured data, and guest editorials. Organic traffic more than doubled in 18 months.
Work with me
Growth, ops, and AI-first consulting.
I take on a small number of consulting and advisory engagements each year — mostly with WordPress and SaaS companies building content, GEO, and AI-first ops programs.
Learn more →- Growth & content strategy
- SEO & GEO consulting
- AI-first ops builds
- Fractional growth leadership