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How to build a dashboard in Looker Studio for tracking AI referral traffic in less than 5 minutes
The way people discover content online is changing fast. Search isn’t just “Googling” anymore; it’s asking ChatGPT, Gemini, Claude, or [insert your preferred AI tool here] for advice. The challenge? Most analytics setups don’t clearly…
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Organic growth for WordPress companies: A framework for developing scalable content strategies
Content is the growth engine for most WordPress companies. For many, organic search drives the majority of new customers. But succeeding with content in this space isn’t easy. WordPress companies face unique challenges: serving both…
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How WordPress companies can reduce churn and boost growth: 15 proven strategies
In 2022, the average annual churn rate for products in the WordPress ecosystem was around 30%. That’s almost triple the annual churn rate of the average SaaS business. Ouch. Losing subscribers to churn forces you…
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WordPress product marketers must embrace systems thinking: History tells us why
In 1968, Swiss researchers invented the quartz movement watch, a revolutionary technology that would eventually decimate their own industry. The Swiss watchmaking establishment, comfortable in their dominance with 65% of worldwide sales, dismissed this innovation…
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How generative AI is transforming marketing content creation
Generative AI is streamlining the content production process (whether for text, image, or video), resulting in increased productivity for marketing teams. In fact, the market for AI in marketing was estimated to be worth $15.84…
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