Category: Marketing

The way people discover content online is changing fast. Search isn’t just “Googling” anymore; it’s asking ChatGPT, Gemini, Claude, or [insert your preferred AI tool here] for advice. The challenge? Most analytics setups don’t clearly show how much traffic is coming from these AI tools. It’s there, but usually buried inside your Referral channel in…

Content is the growth engine for most WordPress companies. For many, organic search drives the majority of new customers. But succeeding with content in this space isn’t easy. WordPress companies face unique challenges: serving both technical and non-technical audiences, competing in a crowded market with low barriers to entry, and finding the right balance between…

In 2022, the average annual churn rate for products in the WordPress ecosystem was around 30%. That’s almost triple the annual churn rate of the average SaaS business. Ouch. Losing subscribers to churn forces you to constantly replace them just to maintain revenue. High churn rates can also stall growth. If you’re adding new customers…